OUR STORY

Baha Gia is an Indonesian clothing brand that aims to stay true to its name and bring joy to everything that it touches. Beautifully capturing the essence of the archipelago’s rich cultural tapestry, each piece is a celebration of Indonesia's vibrant heritage, brought to life through confident, bold prints that tell stories of the nation's diverse traditions and landscapes. Baha Gia's designs are a fusion of urban-bohemian style and cultural homage, making them a unique expression of gentle happiness.

OUR ROOTS

Baha Gia (which is Indonesian for ‘happy’), was built upon this idea:
bringing joy into the world, redefining Indonesian fashion to a global platform, while simultaneously reimagining traditional craftmanship with new and flourishing prints and artisanal details.

Baha Gia pays tribute to the enchanting diversity of Indonesian culture through its confident prints, floaty fabrics, and effortless femininity with the dream to bring Indonesian design to the world stage.

OUR CREATIVE DIRECTOR

The idea to create Baha Gia came to her in the shower one day. Our Creative Director and Founder, Bianca Lutfi wishes to create a clothing brand of easy, care-free, colorful dresses that brings joy to the people who wear them.

Driven by her love of timeless prints and bohemian style, she created Baha Gia with the vision of bringing ease and redefining the way clothing affirms the way women feel and look good.